http://mrwilson.multiply.com/photos/album/68/Interesting_Print_ADS_for_Aid_to_Africa
The approach to get the attention and the leave an impression: COMPARE & CONTRAST.
It's so powerful. Just to name a few:
- Colours: Black and White
- Generations: Old and Young
- Mood: Joy and Saddness
- Social Economic Status: Wealth & Poverty - which is what the photos convey.
When they are put in separate frames, impact is not as great - as each is placed in the world of their own. The impact is normally within that context. However, when merged, the contrast leads to comparison, and hence creating a deeper impact & impression to the viewer.
So, this is the power of media!
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