Sunday, August 14, 2016

Is this the impression you want to make?

Panda is an adorable animal - that's what we saw in documentaries and the zoo. However, the panda in this commercial portrays an entirely different impression - violent and possessive - two most appropriate words to describe. While it's meant to be something light and funny, I'm not sure what image the brand think this 'panda' will create for it.

I think, it's the communication - how does one really want to market its brand? and the branding...
People switched to this brand because of the fear of violence?
Hm... food for thought.

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