Wednesday, December 02, 2015

Who created today's 'needs'? Are they 'real needs'?

Read this,  (source: https://en.wikipedia.org/wiki/The_Affluent_Society)

Galbraith writes:
American demand for goods and services is not organic. That is, the demands are not internally created by a consumer. These such demands - food, clothes, and shelter - have been met for the vast majority of Americans. The new demands are created by advertisers and the "machinery for consumer-demand creation" that benefit from increased consumer spending. This exuberance in private production and consumption pushes out public spending and investment. He called this the dependence effect, a process by which "wants are increasingly created by the process by which they are satisfied".'


Having read the above... found it really amazing... did we not fall into this 'trap' set up by the advertisers that created our demands (the "wants"). For the successful cases, they have changed the habit and behaviour of the society (even global) without people knowing it.


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