Read another article Set a good example (under Recruit on Sept 1, 2007)...
One interesting thing pointed out in the article: emotional engagement.
How does this come about? It brought up that, with close competition in the market, customers demands more and service provider has to deliver. The customer is bombarded with tons of marketing messages that attempt to influence his brand perceptions of various products and services.
It takes something drastic to catch his attention amidst the avalanche of information. The key is to emotionally engage the customer. Logic makes him think but emotion makes him act.
In fact, this is applicable and observable to workshops we conduct - in a way, a "good" workshop comes with trainers being able to connect to the participants! Put ourselves in the shoes of the participants - what are some workshops that we really feel good after it and what are those that we just take it as any session?
No comments:
Post a Comment