It was a very packed week - I guess it's all because work life has returned to its normal course. Picking up the moment is one, but it's also having to adjust to the changes around...
Changes, not because I've moved on to a new environment, it's because of the changes to the existing environment. Yes, these changes include people around, practices, mindsets, expectations(?), etc... There are changes in the ways "things are to be" done - yes, admit that it's for a good course, but sometimes, it's the pace and the format that it takes time to sink in...
As I mentioned in a tweet middle of the week, "Took time to stablise the boat for a smooth sailing journey. Don't like new waves not knowing head or tail to rock the boat uncontrollably."
Yes, there's a concern... but it could be ungrounded one... Well, who says fear need to be grounded? I'm quite sure, the waves are here for a good course... With new waves, that's where the boat could experience the new heights when hit by it... On the other hand, not all rowers are experienced or ready to manage the boat well when it's pushed to mid-air. This is especially so when there are four passengers, each having a different need, in the same boat. One more thing to consider, while it's good stretch the potential to serve more ports, sometimes, some boats are meant for specific purpose and they have its own course.
I agree, branding is important. What draws attention? What does attention draw? Well, it's a chicken-and-egg thing. However, what happens when one keeps connecting all the good work and good intent to creating a brand name? The positioning has become blur the original and genuine intent of all good work that were carried out or to be carried out. While it's survival, over-emphasis from such an angle diluted and blurred our purpose.
Maybe it's just a different perspective... and different individuals pursue different outcomes, in different ways. When one strives hard to do well, some do it because it's their job to do so (that's very real and practical, which is what we are paid for to do a job. Well, realistically, the more you are paid for, the higher expectation the organisation has on you to make the target, and even within a shorter timeframe).
On the other hand, it's imporant to recognise that there are boats that serve a niche clientele. Attempts to change its course to enlarge its scope would lost its niche and novelty.
Hm... think about it, maybe it just need a pair of new hands to steer and redirect?
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