Reaching out to the Pioneer Generation

Source: https://www.youtube.com/watch?v=z9z8meqvsQo

---

Since the Pioneer Generation Package was rolled out, the government has made a remarkable and commendable effort to communicate the benefits to the pioneers - not only gatherings at the community levels, but also through the media, which is the most powerful media to reach out to the mass (as long as there's an element that makes it goes viral)!

In fact, the 'pioneer' (first) series (led by Mark Lee and Sebastian Tan) was a great success! Indeed, I think, not just the pioneers, but also the younger generation. It's not necessary in dialect - in mandarin is good enough to communicate the message effectively. Of course, thanks to those behind the scene who crafted the lyrics and the re-arranging the music, as well as the conceptualisation of the clip. Had heard the Hokkian version, and it was good; while the cantonese version was not a song, but it's something that, as a Cantonese, I could understand and appreciate.

Recently, another series was released - nevertheless, it's something that I think the Cantonese version got backfired. Well, I guess fortunately the "comments" feature was disabled, else, it would be overwhelmed by responses that would suggest the authority to take it down. Apart from the tune that it adopted from a well-known song from Sam Hui (半斤八两), I guess none of the Cantonese community could appreciate who's uttered by the presenter. The words were "off" when pronounced - 建国一代becomes 建国一“袋”. It's the first time that my parents, who are usually quite indifferent to any advertisements/ commercials actually bothered to get the TV remote controller to mute the sound until the entire clip is over!

Well, it's not over yet... here's what I found from Youtube - the critique was quite subtle, but it tells all...

---

---