Thursday, September 06, 2012

Chasing after stars (er... celebrities)

It seems like... I'm too "old" to talk about this... Hm... 'cos I've already "passed" that age for a long long time! Isn't this something that the youngsters will go after? Hm... Well, while I had gone through that stage (being a youngster), it was never in me to 'chase' after the celebrities, meaning to follow their news closely... basically, to 'idolise' (ok, for a better word) anyone. Well, I had a collection of photographs of 山口百惠. Oh yes, one of the well-known Japanese stars! I had a collection of photographs of Andy Lau and Tony Leung too! That time, they were still actors in TVB drama series! Haha... That tells how old I am! I guess there was a limit to everything, and at that time, technology (e.g. Internet) was not in the picture yet. As such, there was no Facebook or any means to follow the news except papers and magazines! 

However, today is so different! Blogs, Twitters and Facebook Fan pages are all over the place! Something which I found quite amazing how the celebrities kept their fans engaged. In fact, recently, I 'liked' the fan pages of two Korean actors and start to learn how fans are being engaged. 

In fact, it really depends a lot on how what the administrators of these groups do! Or in other words, how 'conscientious' are they in the job. After following the pages for 2 weeks, indeed, I suspect, for one of the Fan pages I follow, someone is engaged as a full-time administrator.

Let's see the difference!

The first one is Kwon Sang Woo's page
https://www.facebook.com/kwonsangwoo.kr

If we look closely, actually the page is only updated like once a week? Of course, it could be because it's his 'low' period when no filming is going on? Not really.

Next, let's look at another one: Kim Jae Won
https://www.facebook.com/KimJaeWonfans
If we look at the dates of the posts, it is not difficult to find that there is an average of 3 posts everyday; and the first post of the day usually happen to be in the morning, when it's just a photo of him (I think it's also pretty carefully selected) with a few words of morning greetings! Definitely, there's much higher engagement of this compared to the previous one! 
Well, it's always nice to be greeted by the beautiful face of your idol in the morning, right?
Ha! Somehow, I think there's this psychological aspect that plays a part in this whole engagement.

 


I guess there's a difference in terms of the age group of fans, too! Well, it's an interesting phenomenon that I have least expected!

  

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