Panda is an adorable animal - that's what we saw in documentaries and the zoo. However, the panda in this commercial portrays an entirely different impression - violent and possessive - two most appropriate words to describe. While it's meant to be something light and funny, I'm not sure what image the brand think this 'panda' will create for it.
I think, it's the communication - how does one really want to market its brand? and the branding...
People switched to this brand because of the fear of violence?
Hm... food for thought.
Read more: https://en.wikipedia.org/wiki/Never_Say_No_to_Panda